HyPEACErisy...
Yasmeen, you made an interesting point when you said: “Faith and products are things that make us feel complete as human beings; it makes us feel like we’re part of something.” This got me thinking of the 1960s and the many that were indeed part of something, such as protests against the Vietnam war. With this, was the rise of the peace sign and the double fingered symbol that represented the hope of an end to war/violence and beginning of the endless preaching of love.
In the 21st century, this same symbol has now become marketable. Peace signs are everywhere! On t-shirts, bags, pencil cases, jackets, glasses, jewelry, etc. Theologically speaking, there is hope that consumers of these peace-products really do act peaceful, but most of the time this is probably not the case. The "desire to be apart of something" that you mentioned, has made some consumers hypocrites. The indulgence in the latest trend is reflected upon more than the symbol itself. Clothing is not bought for quality, but rather for the design or brand name on it.
Some may see this marketed symbol as a good thing because it is a daily reminder of a value that can only bring good. However, does everyone who owns a product with a peace sign on it genuinely understand the meaning of peace? What is the purpose of owning something with a peace sign on it? For some, it can be for personal reflection, or means to advertise a positive value. For others, it is just a way to fit in with the latest trend.
I have been witness to some mistaking the peace sign for the mercedes-benz symbol...
Is this satire? Will the symbol of peace evolve into one that stands for a shiny, expensive car? This mistake represents our oblivious consumption of advertisements and that most consumers are blinded out of taking real meaning out of what they purchase.